If you’ve been working in SEO for more than a few days, you’ve probably heard of Ahrefs. It’s one of the most highly recommended SEO tool suites. And it’s come a long way from its roots as a simple backlink tool.
But…It’s not going to be the best option for everyone. Especially SEOs who are trying to be mindful of their budget. Having been around the block a few times when it comes to using SEO tools, I’ve rounded up 12 of the best alternatives to Ahrefs available in 2025.
My list includes the pros and cons of each tool, the price points for each of them and a final set of recommendations based on your specific goals.
Let’s scroll on.
12 Best Ahrefs Alternatives
1. SEMrush: Best Overall (what I use)
Summary: SEMrush is another big name in the SEO industry. And it’s not just an SEO tool. It can help with your paid ads, social media marketing, and other forms of content marketing. Many digital marketers see it as an all-in-one solution, although the pricing does reflect that.
